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This visual campaign features an artist's rendition of sensory graphs.
Spider graphs are a sensory evaluation tool that provide a visual image for the unique combinations of flavor and texture demonstrated by a cheese. This year's visual campaign features spider graphs for each cheese in our collection, including a key indicating which sensory attributes correspond to the visual diagram. Attributes were ranked on a one to ten scale by our sensory team and plotted as the key suggests. The variety of resulting abstract shapes demonstrates how truly unique each of our cheeses is, even if they share certain characteristics.
This poster was designed by Natalya Zahn and hand printed on a 1960's Vandercook SP-20 letterpress at Repeat Press, Somerville MA. The printing process for these used a split fountain technique to achieve the gradient of green shades, resulting in a truly unique print for each poster. Printed on Neenah Classic Crest 80lb cover stock. Poster measures 24 x 18"; hanger not included.